COXX started from an idea of creating a community led brand around the love of sport and specifically triathlon.
Over the years I have brought a lot of kit from many different brands and I have always had the same experience. Expensive products, corporate marketing and faceless brands. After racing myself and struggling to find kit that fitted right first time without having to order multiple sizes and deal with the hassle of returns, I wanted to do better.
So I decided to build something different, on my own, from scratch and document the entire journey for everyone to see...
Since October 2025 I have been documenting the journey online through TikTok (@coxx.cc) posting every day with 100% transparency. Taking on athletes feedback, experiences and trying to mould the brand into the perfect combination of both quality and a fair price.
From day 1 we wanted to make sure that the kit was of the highest quality, making sure that every customer was impressed and helped grow the brand through the community, word of mouth and coming back for more kit themselves. Our customer reviews can be read on the homepage and speak for themselves!
We attended the World of Triathlon Live EXPO in April 2026 with our final samples and spoke to hundreds of athletes who were following the journey online to demonstrate the quality, fit and comfort of our cycling and triathlon apparel.
No expensive marketing campaigns, no corporate playbook. Just a love for the sport of Triathlon and a want to bring high quality kit to the market at a more affordable price compared to some brands.
COXX is a founder led but community driven brand with small order quantities and drops for an exclusive feel.
Check out our customer reviews on the homepage and don't just take our word for it...