COXX started from an idea of creating a community led brand around the love of sport and specifically triathlon.
I am a dad to a beautiful little girl, work a full-time job and train for triathlons around real life. Early mornings, late evenings, fitting it in where I can.
Over the years I have brought a lot of kit from many different brands and I have always got the same experience. Expensive products, corporate marketing and faceless brands.
So I decided to build something different, on my own, from scratch and document the entire journey for everyone to see...
Since October 2025 I have been documenting the journey online through TikTok (@coxx.cc) posting every day with 100% transparency.
No expensive marketing campaigns, no corporate playbook.
COXX is a founder led but community driven brand with small order quantities and drops for an exclusive feel.